What Is SSL (HTTPS) and Why Is It Important?

When a website using HTTP is protected by SSL, it inherits the letter “S” at the end.
HTTPS keeps your information secured in two separate ways
It encrypts your data to make it impossible to obtain your private information
It also provides a reliable identification mechanism that the site you are visiting is not an impostor.
Does HTTPS improve conversion and trust for businesses which do not take online payments?
There is evidence that the use of security seals can improve lead generation by over 40 percent.
According to research performed by GlobalSign, more than 80 percent of respondents would abandon a purchase if there was no HTTPS in use.
Not only do your visitors pay attention to your site's security,
But so does Google. Security is at the heart of what Google does these days.
That’s why Google has listed HTTPS as a ranking factor.
Why do you need an SSL Certificate?
It establishes trust between you and your customers or visitors.
Goggle will rank your web site higher
You take all information seriously to protect sensitive information such as credit card numbers, social security numbers, licenses and passwords.
All pages with sensitive information are protected by SSL running with "HTTPS://" instead of "HTTP://" in your browser.
Stops tampering with or changing the data contained in communications to and from your website.
Showing a "Site Seal" demonstrating that an SSL certificate is active on your website and that anyone can verify the security of your website.
HTTPS offers the base level of website security.
Switching to HTTPS is fairly straightforward for small to medium websites.
For larger websites, it can be more complicated, from an SEO perspective and requires skilled technical staff to make the changes.
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